Inside of infographic every picture tells a story, but sometimes it takes a clever combination of words and pictures to tell a story quickly

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The Science of Brand Voice [infographic]

There's so much content on the internet that we've reached a point where a lot of it starts to blur together. According to the content marketing institute's latest trends report, 44% of B2B content marketers admitted that capturing their audience's attention has become increasingly difficult since last year. Brands need a distinct perspective to win the competition for attention. Once they find that perspective, they also need to use it consistently. That's why tone science is so important.

The Science of Brand Voice

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