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11 Modern Marketing Skills for Business Innovators to Master [Infographic]

Technology and social media have made a profound impact on marketing over the past few years. So much so, that small business owners, entrepreneurs, and marketers may need to update their skill sets to properly engage with he next generation of consumers (Gen Z) while effectively leveraging progressive technologies.

Gen Z is currently one of the largest consumer groups. 73.6 million Americans fit this group, defined by those under 18 that were born after 2000. This represents 22% of the total U.S. population. Collectively, Gen Z accounts for about $29 billion to $143 billion in spending directly on services, and $166 billion to $333 billion by influencing household spend.

Marketers need to be prepared to capture this generation’s attention in modern, innovative ways. However, they need help. 95% of marketing organizations report being negatively impacted by a lack of talent that’s available and qualified. Furthermore, 75% would not describe their marketing departments as modern or nimble.

11 Modern Marketing Skills for Business Innovators to Master

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