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How Gen Z is Overcoming Financial Fears [Infographic]

Gen Z, the post-millennial generation starting from 1997 and on onward is growing up. The graduating class of 2017 marked the first wave of Gen Z graduates, 88% of them expressing they chose their major with job availability in mind. Unlike previous generations, Gen Z has had big plans since day one.

By 2020, Gen Z will be among the largest consumer demographics with a spending power of between $29 billion and $143 billion, but this doesn’t mean they’re willing to swipe their cards for just anything. Taking into account their future and financial security from a young age, Gen Z collectively keeps their eyes on the prize. Nearly 90% of Gen Zers say that planning for their financial future makes them feel empowered, with 13 being the average age of Gen Zers beginning on research for their long-term financial plans.

Keeping up with this generation won’t be easy, but by understanding their goals and priorities we can better help them succeed. Take a look at this infographic for more on Gen Z, how they are tackling their financial fears, and what that will mean for the future of consumers.

How Gen Z is Overcoming Financial Fears