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The Role of Color in Brand Identity [Infographic]


Start a new company? You have come up with a great name (the first must-have for a brand) and you decide to set the logo to yellow and red - this is the child's favorite color! Very good idea! But this is capture - humans naturally combine colors through different emotions and personality traits that will automatically be associated with your brand! That's why it's important to choose the color that represents your brand and company. This infographic provides insight into a variety of color-aware maps to help you make thoughtful strategic decisions about your brand's color.



The Role of Color in Brand Identity

Source: iconicfox.com.au
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