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How to Amplify Your Email Marketing with Personalization [Infographic]

Email marketing is still one of the most cost-effective and influential marketing strategies, and personalization is the key to maximizing ROI throughout the process. Personalized email helps you build relationships with your customers and increase customer loyalty. It can also help you increase conversion rates, engagement, and customer retention.

Studies have shown that if emails are created specifically for them, 62.27% of North Americans are more likely to respond to retailers, while 55% of customers expect discounts and promotions that are more in line with their interests. In addition, 95% of marketers have witnessed a decline in the rate of unsubscribe and an increase in open rates when using personalization.

How to Amplify Your Email Marketing with Personalization